Pay per message, by category and country
WhatsApp prices by what the message is for, not by how long it is. Pick the country you send to, a category and your volume.
What will it cost me?
Pick a country, a category and your volume.- No platform fee or per-seat charge
- Replies inside 24 hours, $0.008 each
- Prepaid, no monthly minimum
Authentication
In your estimate
$0.02
per message. One-time and verification codes
Utility
$0.02
per message. Reminders, receipts, notifications
Marketing
$0.035
per message. Promotional messages, campaigns
Messages your customers send you and your free-form replies inside the 24-hour window are $0.008 each, in every country. A message WhatsApp can't deliver costs $0.0015.
The 24-hour window
When a customer messages you, a 24-hour customer service window opens. Inside it you can reply with free-form messages, and every new customer message restarts the 24 hours.
Inside the window
Is my loan balance up to date?
14:21
Yes, Blama Doe. LRD 4,500 is due 18 June.
14:22
Free-form reply · $0.00823h left
A reply inside the window is $0.008, less than any template, and so is each message the customer sends.
Outside the window
Your repayment of LRD 4,500 is due tomorrow. Reply PAY to settle from Mobile Money.
09:00
Utility template · $0.02Window closed
Once 24 hours pass you restart the conversation with an approved template, billed at its category rate.
Before you sign up
Have a question that isn't here? Chat with us on WhatsApp (opens in a new tab) and we'll answer it there.
- Who sets the categories?
- Meta does, when it approves your template. The category decides the rate, so a promotional message cannot be billed as a utility one.
- Am I billed for replies?
- Yes, $0.008 each for your free-form replies inside the 24-hour window and for the messages customers send you.
- What if a message isn't delivered?
- You pay $0.0015 instead of its full price, and the rest goes back to your account. That happens when the number isn't on WhatsApp, for example.
- Which currencies can I pay in?
- US dollars only. Every price on this page is in USD.
- Can I keep my current number?
- Yes, as long as it isn't in use on the WhatsApp Business app. We connect it to Ponitor during setup. Its chat history does not transfer.
- How many numbers and accounts can I have?
- Two numbers to start. Meta allows 2 until it verifies your business, then 20, and we help with verification during setup. Connect as many WhatsApp Business Accounts as you need.
- How do I pay?
- From one prepaid balance that SMS, WhatsApp, USSD and Airtime all share. Ask for an invoice in the app and pay it by cash, cheque or bank transfer, and the money is added once the payment is confirmed. Set a low-balance alert, and we text or email you when your balance drops below it.
Send order updates, reminders and one-time codes on WhatsApp.
Explore WhatsAppTalk to us about getting started.
Create your account, or chat with us on WhatsApp first. We take you through compliance, register your WhatsApp Business account and submit your first templates for Meta approval.